![]() ![]() Read an editor's letter by Jake Silverstein about the Design Issue.Īs an example in miniature of how the redesign is supposed to work, consider New York’s bike-share program. But a clever redesign, one that addresses the right problem in an intelligent fashion, improves the world, if just by a bit. While progress may entail change, change does not necessarily guarantee progress. Redesigns fail when they address the wrong problem - or something that really wasn’t a problem in the first place. But the redesign tends to address problems with, or caused by, dimensions of the human-designed world, and identifying such problems may be the designer’s most crucial skill. The human desire to solve problems fuels brand-new inventions too: The wheel, for example, eased conveyance significantly. The world is, after all, full of problems. A service has become too confusing for new users. A familiar household object has been overtaken by new technology. A logo makes a company’s image feel out of date. The problem might be specific or systemic or subjective. In theory, the redesign begins with a problem. ![]()
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